Horizon
Horizon tells amazing science stories, unravels mysteries and reveals worlds you've never seen before.
Season 30 · Episode 7 ·
Suggers, Fruggers and Data-Muggers
Horizon investigates how market research, opinion polls, TV ratings, and consumer surveys have got it disastrously wrong. Commercial decisions depend increasingly on this information, but just how good is that information?
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Episode 7 of season 30 of Horizon: “Suggers, Fruggers and Data-Muggers”. Aired 1993-02-15. Watch it online free on ZapFlix.