Frontline
Since it began in 1983, Frontline has been airing public-affairs documentaries that explore a wide scope of the complex human experience. Frontline's goal is to extend the impact of the documentary beyond its initial broadcast by serving as a catalyst for change.
Season 19 · Episode 11 ·
The Merchants of Cool
FRONTLINE explores how America's giant media corporations skillfully court the teenage consumer.
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Episode 11 of season 19 of Frontline: “The Merchants of Cool”. Aired 2001-02-27. Watch it online free on ZapFlix.