Frontline
Since it began in 1983, Frontline has been airing public-affairs documentaries that explore a wide scope of the complex human experience. Frontline's goal is to extend the impact of the documentary beyond its initial broadcast by serving as a catalyst for change.
Season 23 · Episode 4 ·
The Persuaders
FRONTLINE takes an in-depth look at the multibillion-dollar “persuasion industries” of advertising and public relations and how marketers have developed new ways of integrating their messages deeper into the fabric of our lives. Through sophisticated market research methods to better understand consumers and by turning to the little-understood techniques of public relations to make sure their messages come from sources we trust, marketers are crafting messages that resonate with an increasingly cynical public.
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Episode 4 of season 23 of Frontline: “The Persuaders”. Aired 2004-11-09. Watch it online free on ZapFlix.