Frontline
Since it began in 1983, Frontline has been airing public-affairs documentaries that explore a wide scope of the complex human experience. Frontline's goal is to extend the impact of the documentary beyond its initial broadcast by serving as a catalyst for change.
Season 32 · Episode 4 ·
Generation Like
Thanks to social media, today’s teens are able to directly interact with their culture — artists, celebrities, movies, brands, and even one another — in ways never before possible. But is that real empowerment? Or do marketers still hold the upper hand? In Generation Like, author and FRONTLINE correspondent Douglas Rushkoff (The Merchants of Cool, The Persuaders) explores how the perennial teen quest for identity and connection has migrated to social media — and exposes the game of cat-and-mouse that corporations are playing with these young consumers. Do kids think they’re being used? Do they care? Or does the perceived chance to be the next big star make it all worth it?
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Episode 4 of season 32 of Frontline: “Generation Like”. Aired 2014-02-18. Watch it online free on ZapFlix.